The White Trade Show Report
As many of you know, there are a lots of trade shows for the fashion industry here in Milan. But this time I would like to talk about "The White Trade Show" as one of the most relevant.
The White is a trade fair that is been going on for at least 5 years now and it is getting much more important year after year. In this show, the coolest and most innovative brands and designers from all over the world show their latest collections to buyers and manufacturers. Also many designers, come to see new fresh ideas and emerging talents.
As it is on at the same time as Fashion Week, the kind of people you see there are the professionals that work in this sector.
There is also an interior design concept that takes place at "Superstudio piu" spaces at via Tortona, the fashion quarter in Milan right in the middle of the showrooms, the coolest restaurants and stores. This organisation takes care of all the detailing regarding spaces, marketing and the type of designer and brands that showcase there.
Buyers attendance at this years February edition was up by 25%.
to see more: www.thewhiteshow.it
here some pics.