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Blog
22/02/2011
Fashion Retailers Shift To Online Offerings
With fashion etailers leading the high street charge towards mobile shopping, we cannot ignore the impact the digital revolution has had even to our industries untouched up until now.
Significant investments are being made by high street firms such as ASOS and Net-a-Porter. Asos reported over £1m made from online sales through mobile channels alone in December. Etailers are already building upon this success by adapting their offerings based on consumer need.
Informa Telecoms & Media have valued this massive ecommerce sector at £172bn for 2011 alone proving that customers are not only familiar with the online mobile sectors, but also demanding of this freestyle ability to negotiate directly with retailers.
John Lewis plans to launch transactional mobile applications later this year, proving that the retail sector is serious about the benefits of digital and on-demand purchases.
Given this significant trending, it would be naive to ignore the presence and future dominance of such a massive change in behavioral patterns.
Even in the absence of transactional websites, there's still massive value in mobile content. H&M have recently disclosed that their iPhone and iPad app has been downloaded 2 million times, proving not only that fashion retailers are bold enough to invest in experimental marketing, but that there is very much a valid desire and demand for such applications.
The Ragtrader continues to shadow this behavioral shift by providing a viable, value for money offering facilitating a direct channel of communication between businesses and freelancers.
By Cem Kocu a Director of the digital agency Demomedia.
www.demomedia.com
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Significant investments are being made by high street firms such as ASOS and Net-a-Porter. Asos reported over £1m made from online sales through mobile channels alone in December. Etailers are already building upon this success by adapting their offerings based on consumer need.
Informa Telecoms & Media have valued this massive ecommerce sector at £172bn for 2011 alone proving that customers are not only familiar with the online mobile sectors, but also demanding of this freestyle ability to negotiate directly with retailers.
John Lewis plans to launch transactional mobile applications later this year, proving that the retail sector is serious about the benefits of digital and on-demand purchases.
Given this significant trending, it would be naive to ignore the presence and future dominance of such a massive change in behavioral patterns.
Even in the absence of transactional websites, there's still massive value in mobile content. H&M have recently disclosed that their iPhone and iPad app has been downloaded 2 million times, proving not only that fashion retailers are bold enough to invest in experimental marketing, but that there is very much a valid desire and demand for such applications.
The Ragtrader continues to shadow this behavioral shift by providing a viable, value for money offering facilitating a direct channel of communication between businesses and freelancers.
By Cem Kocu a Director of the digital agency Demomedia.
www.demomedia.com